The tax season is a very busy time for everyone. It is the prime time for your tax prep services. You need to be prepared and reach out to as many clients as possible. Depending on your qualifications, you can opt for both individuals and corporations. Of course, you’re probably familiar with all the technical aspects of tax prep and consultation.
However, you’ll also need to focus on your marketing. If you don’t get the word out, then all the other competitors will grab your potential clients before you have a chance. Understandably, you don’t have the time or space to spend all your resources on marketing. In that case, you should automate it as much as possible.
Here are a few ways you can make your marketing workflows go smoothly with minimal intervention.
Make a comprehensive marketing plan
The first thing you should do is make a complete marketing plan. This should include the mediums you want to cover, your target audience, and the tentative timeline. Make sure this is backed by ample research.
Take your time with this plan, so that things run smoothly afterwards. Use this time to find out the right tools which work for your marketing plan as well. Do this well in advance, so that all you have to do is hit go when the time rolls around.
Create marketing collateral templates
It is best to have your marketing templates prepared before. This will help you finalize designs on time. Then, when you have to share posts and start your marketing, you just have to customize a few things.
Use the tax prep flyer templates and other marketing material templates on PosterMyWall to get these designs. Choose the best options for you, figure out a coherent color and design scheme, and get started. Add all of these templates to a shared inventory. Then, you and your team can change a few words and run their campaigns, when needed.
Use the right software
The right tools matter a lot with your marketing automation. If you choose the right software, you can automate your campaigns without a hitch. So, do your research and shortlist a few options. Then, reach out and see what price plan works best for you.
Do this for your email marketing automation, social media scheduling, and other channels. Make sure you have a good data analysis tool in your arsenal as well. All of these tools will let you run your campaigns with little human intervention. You’ll just have to spend some time setting things up in advance.
Segment client lists
Your audience is a key factor in your marketing automation. You don’t want your campaigns to go around to the wrong audiences. So, you need to do some preparation in advance. Segment your client lists and assign campaigns to each segment accordingly.
Segment these lists according to the point of the marketing funnel your clients are at. Each point will have different campaigns, so do this carefully. Also, look at inactive and previous clients, and run retargeting campaigns for them.
Focus your targeting efforts
Once you have your client lists segmented, work on your targeting efforts. Do audience research, and see what sort of campaigns you should assign to each segment. Also, find out which segment you need to target the most. Use good data analysis and keyword research tools to get this information.
Your targeting efforts will help you use your resources efficiently. They will also let you set up self-sufficient marketing campaigns. If need be, you can adjust these along the way. Make sure you do all of this in advance so that you are prepared on time.
Build automated email workflows
Email campaigns can be quite useful. You should set up a series of emails for your email marketing campaigns. Set these according to your segmented client lists. Then, assign triggers that will set off the next email in the series for each chain. Use a good email marketing tool to create and send these emails.
Automate these email workflows and personalize your emails. Then, when you launch the campaigns, your audience will get emails according to their responses. Inactive ones will get follow-up emails, while the ones who respond will be taken to the next step. Check the success of these campaigns through performance tracking tools, so that you know what is working the best.
Utilize push notifications
Push notifications are an underrated part of automated marketing workflows. Create these push notifications to go out when tax season is coming around. Remind your audiences about the need for tax prep services, and offer to make their lives easier. Then, once they click on these notifications, they will be taken to your services.
Make sure you use simple and appealing language for these. This way, you’re more likely to get a wider audience. Also choose the audience for your push notifications wisely. Do not spam people who won’t be likely to use your services. Direct your efforts towards the more probable leads. These notifications are easy to set up and automate. Once you set them up, you can sit back and reap the results.
Track user behavior
When you automate your marketing workflows, you can’t just let things go by unattended. You should track user behavior to see what sort of automation to apply. Do this with various tracking tools, and see what would work best.
Take a look at metrics like open rates, clickthrough rates, bounce rates, and others. Then, alter your marketing collateral accordingly. Run A/B tests and other variations as well, so that you can see what works for you.
Collect & analyze data
Use data analysis tools to gauge the success of your automated marketing workflows. See how many people opted for your tax prep services, and what marketing channels they responded to. In addition, check out what keywords gave you the most success. Also collect and analyze any industry data you can find. Then, apply it to your campaigns.
This data analysis will help you plan and automate your marketing efforts. Once you have a decent amount of data at hand, you can really make campaigns which work great. Just put the work in, and then you’re all set to go.
In conclusion, you can automate the marketing for your tax prep services to work in the ebay way possible. This requires research and preparation in advance, so you should have everything in place at least a few months before.